Case Studies

Client: Bausch & Lomb
Product: Renu MoistureLoc (contact lens solution)
Brief: To launch Renu MoistureLoc into independent eye care practitioners
Action: We recruited a team of sales demonstrators, all of whom received technical training on the contact lens solution market and the importance of a high quality solution to assist in improving the comfort level of contact lens wearers, and therefore maintaining patients for the ECP's. The team visited outlets, demonstrated the product, motivated orders for starter packs and gained commitment for product trial with patients.
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