Case Study : Somerset Entertainment

Background Somerset Entertainment has a range of CD's listed in Debenhams stores. The seasonally changed products are displayed on an interactive stand which provides maximum impact at store level.

Objectives

• To update the stand with new memory cards, POS material and stock to reflect the new product range
• To record the number of SKU's on shelf and in the stock room
• To remove discontinued lines for price reduction by store staff.
• To check that the interactive stand is clean and fully operational on exit of the call

Timescales

Merchandising calls were completed within a 1-week period and results compiled within 1 week of activity completion.

Methodology

The Red Agency briefed a nation-wide team of Merchandisers and Field Supervisors and equipped them with the necessary instructions, tools and equipment to complete the calls.

We introduced an incentive for Merchandisers and store staff, a selection of CD's to those who could influence a positive display enhancement leading to an increase in sales.

Reporting  

The data provided by Merchandisers enabled us to feedback a full report on the stock and display status at all Debenhams stores.

Results

• The Red Agency completed 100% of the planned schedule.
• Somerset Entertainment has just awarded The Red Agency in-store demonstration activity following the successful implementation of the merchandising activity

Client Quote  

“ The Red Agency did a great job, really hassle-free, and helped us gain improved display space in-store.
We've already given them more work.” Richard Cox , Director