| Field Marketing | Product Promotions |
Roadshow & Event MarketingLooking to expose your brand to a mass audience but with the intimacy of face to face contact?.... The advantage of field marketing activity is that it allows the Brand to engage with the consumer in a variety of different environments. A good illustration of this is below the line activity that encompasses event marketing. Event marketing falls into two categories: 1) A static or touring event, Brand sponsored, and designed to pull crowds and expose the Brand name. 2) Roadshow marketing activity within larger events eg major exhibitions, music festivals, sports events etc. In the past ten years, roadshow marketing has increased in popularity as a medium for carrying out sampling/promotional and demonstration activity. |
Click here to contact us for further information Roadshow marketing can provide your Brand with a versatile promotion that takes your product direct to the consumer environment. This flexibility allows the Brand to zoom in on its target consumer and venue eg from mothers in supermarkets, to business executives in airport terminals. The Red Agency has a wealth of event marketing experience with roadshow marketing campaign activity carried out on behalf of clients including Quaker, Microsoft, Toshiba, Diageo and John West. In addition to our extensive knowledge of event marketing, from formulating creative concepts to providing custom built exhibition stands, The Red Agency has comprehensive staff and venue databases. We also have a 30,000 ft warehousing facility, in a central UK location. From here we are able to co-ordinate roadshow marketing campaigns and support all your promotional activity requirements. Looking for answers?... Just see Red |
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mail. The Red Agency, 3rd Floor, Southfield House, Liverpool Gardens, Worthing, West Sussex. BN11 1RY
