Field Merchandising Services

What can your Brand do in the battle to stand out from your competitors?...

If you are launching a new product or have concerns about how your product stands out on display sites (either fixed or standard) then field merchandising services are a valuable tools in protecting your investment.

Through using field merchandising services, your Brand can monitor space allocation within a store and to also implement Point Of Sale strategies to stimulate consumer purchase.

The Red Agency‘s field merchandising experience includes on shelf availability studies for Coca Cola. We have a nationwide team of merchandisers at our disposal and offer a full range of other field merchandising services to keep your product firmly in the mind of the consumer. These merchandising services include:

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Out Of Stock Issues - You could have the best product in the world, but if it’s not on the shelves then it can’t be bought! A field merchandising campaign allows out-of-stock issues to be pinpointed and eradicated.

Point Of Sale implementation - The upgrading of existing POS combinations. This can include increasing the number of facings, ensuring till and window display and POS placement (eg posters, banners, floor media, door stickers, wobblers, barkers).

Merchandise-To-Planogram - Our merchandising services include ensuring planograms agreed between the Brand and national accounts are being adhered to at store level.

Stock Rotation - Especially relevant to products with ‘Sell By’ and ‘Use By’ dates, but also useful when existing products are updated.

Stock Replenishment - Making sure stock levels are efficiently maintained.

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