| Field Marketing | Product Promotions |
Field SalesIs there a way of focussing 100% on driving sales forward without having to sit in the driver’s seat ourselves?... Despite the increasing influence of retail multiples, approximately 80% of product sales are still made through independent outlets. For a Brand looking to increase product distribution field sales are an ideal solution. Also referred to as tactical sales, field sales can work on both business-to-business and business-to-consumer levels. It can fulfil a role if your company does not have the infrastructure to carry out field sales, or compliment your own sales work. This kind of activity involves the employment of a direct sales team, and can be targeted to fulfil short term objectives (ie to obtain sales/distribute a new product), or to complement a long term campaign. The Red Agency’s know how has been gleaned from successful direct sales team campaigns for the likes of Jenks Masterfoods, working on the promotion and distribution of new product launches within specific geographical regions. |
Click here to contact us for further field sales information Direct sales teams are recruited to profile, and tasked with Key Performance Indicators (KPI’s), ensuring a field sales unit that is highly motivated and suitably experienced. As well as our extensive staff database, the Red Agency also has thousands of independent retailer leads in different geographical regions. Benefits of using a field sales team include: Flexibility: A field sales team can be available for a fixed period of time, and operate to specific objectives. Face-to-face retail contact: As well as personalising your product distribution, a field sales team can also provide valuable ‘on the ground’ feedback on retailers, POS, merchandising etc. Less hassle: The Red Agency provides the full management for a direct sales team (from van hire to storage to field management), and comprehensive campaign reporting. Looking for answers?... Just see Red |
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mail. The Red Agency, 3rd Floor, Southfield House, Liverpool Gardens, Worthing, West Sussex. BN11 1RY
