| Field Marketing | Product Promotions |
Retail AuditsYou are a Brand that has the right product in all the right places, and yet sales are not what they should be. Why not?... In the process of taking the product to the consumer Brands can often encounter logistical problems that are the result of forces outside their control. Sometimes, it pays to have an objective point of view. Retail audits (and more specifically, in-store audits) fulfil this role. In-store audits allow a Brand to measure and report on the effectiveness of its product performance. The Red Agency’s experience in the field of retail audits includes implementing an on shelf availability study for Coca Cola. Retail audits can be overt eg:
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Click here to contact us for further information Or covert eg:
However, auditing is not just limited to retail or in-store environments. Increasingly, it is being used by sectors outside the retail environment (including B2B), because of its benefits for measuring and raising standards, providing management focus and eradicating poor compliance. As an independent company with no ties, The Red Agency’s retail audits can provide your Brand with impartial observations and reporting in order to help you put your product back on the right track. Looking for answers?... Just see Red |
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mail. The Red Agency, 3rd Floor, Southfield House, Liverpool Gardens, Worthing, West Sussex. BN11 1RY
